I was just browsing through the DH signup page to see what the current rates are, and this chat window popped up and an attractive stock photo with an attractive stock name of "Jennifer" started trying to sell me on DH and it felt kind of like DH was all of a sudden that new/used car salesman who is asking, in reply to your question of how much the car costs... "Well how much money have you got?"
Jennifer was all like "wait! Don't go! I'll give you a $50 discount!"
and for a minute there I was thinking... wtf? I've stumbled onto a phishing site or something? But no.. it was DH... and it's so unlike DH... because ya know... isn't that kind of unethical... to charge people $50 more if they go ahead and sign up, but to charge them $50 less if it looks like they are going to navigate away?
It'd be nice to just have an honest single price for everyone.
You know along those same lines
I was browsing the Apple Store's online site, checking out the prices on the MacBooks... They have a white model, and a black model... The black model is more expensive, but it has more memory, a larger hard drive, and so on... and it looks cooler too. A laptop with that white plastic case just looks kind of girly. Electronics should be some dark color.
So anyway, I was like... hmm.. I wonder what happens if I add on memory and hard drive space and so on so that the white MacBook has the exact same features as the black MacBook... So I added it to the shopping cart, and I specified the upgrades such that I had the exact same laptop... and ta da! The white MacBook was still a solid $100 cheaper than the same black MacBook... they were identical in all respects, except for the color of the plastic casing.
Apple didn't come out and say this... no... they presented the black MacBook with more hard drive space and such, hoping that people won't notice that in the bargain people are paying an extra $100 for their fashion sense.
Because if Apple just put on there "black plastic shell - $100 extra upgrade" you know, people would be like "whatever.. that's just stupid."
Maybe DH should just have that as a feature that you select in the shopping cart... a checkbox that says "I'm not sure about going with DH - $50 discount."
Now if "Jennifer" would still be my cyber chat friend after I sign up... okay... maybe then instead of giving me $50 off, I would give you an extra $50. Especially if she could help me with this e-commerce crap.
yeah. now look who's dreaming...