Yah but if you typed in citi.com, not being aware of the citibank.com url, wouldn’t you be durn glad it went to the real Citibank? I’m only half kidding there, because it seems like a lot of businesses do register similar domains for that reason- to draw any potential visitors who may have typed a little off. I remember when Barnes & Noble switched to just bn.com, and even with the shorter url it seemed like an inconvenience. They were aiming for the opposite. Someone might have a blog, a business site and a hobby site, all obviously related to the owner, but perhaps it wouldn’t be appropriate to have them under the same umbrella. Both sides of this one make sense, but the choice is for the people behind the pages to make.