You have $97 to "spend" between the feature bonuses and the cash bonuses. Anything left over is your referral fee. Every feature bonus you choose comes out of the $97 "pot". For example, if you choose an extra domain registration bonus, you will only have $82 left over for a cash discount.
Below the feature bonus section on the setup screen are text boxes for you to enter the cash discounts you want to provide for the various plans/prepayments.
I'm not sure what you mean. Would you provide an example?
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