In what way is it easier? I’d have thought that fraud detection is fraud detection and that Google checkout is just a way for Google to implement their own fraud detection for their vendors and to consolidate shopping/tracking information across retailers and vendors. Are you saying that I can purchase an item through Google checkout where I provide identification to the vendor that doesn’t match the identification on the credit card that Google checkout is going to charge for the transaction?
I know that part of the appeal of Google checkout is the “arms length” and “single transaction approval” that you’re provided against the vendor. I’d have thought that vendors would still be able to require some form of indentity verification in order to avoid fraudulent charges and to satisfy certain government reporting requirements (for purchases of airline tickets, for example).
On the other hand, I could see how it could act as an anonymous purchasing agent. It’s just that I never guessed that it went that far!
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