How to create fluxiom-like site?

So, I really like the intro video over at They have a very cool CMS site that I’d like to replicate for my own personal use. They mention using the ruby on rails tools over at

My question, before I go down a long painful path and maybe hit a brick wall, has anyone done something like this already in Drupal or Wordpress or something? I just don’t want to try and re-invent the wheel.

Many thanks in advance for tips.