It would be wonderfully convenient and helpful if you would make it easier to run binaries compiled for 32-bit operating systems on your shared hosting servers.
I'm a new customer, and I'm trying to migrate my existing site to your service. I thought it would be a snap, until I found out midway through that your shared hosting servers run 64-bit operating systems (not mentioned in any of your promotional or sign-up material), apparently without full support for running 32-bit binaries. This makes my (perfectly functional) web site software unable to run on your servers.
It's hard for me to evaluate just how much you support running 32-bit binaries, all I know is that some of my 32-bit binaries work, and some don't. I can't even run ldd on my binaries to see what libraries might be missing, because as you have it configured ldd doesn't recognize the 32-bit binaries as executable files.
I'm sure you have good technical reasons for running 64-bit servers, but the Debian people made a great effort to make it easy to support both 32 and 64 bit architectures on a single server. All you would have to do is take advantage of their effort, simply a matter of configuring dpkg and running an update.
TL;DR: you're causing me to do a great deal of excess unnecessary work by not fully supporting the 32-bit multi-architecture feature of Debian/Ubuntu, and thus undermining your value proposition of convenient web site hosting. You're also casting future plans I might have had for making further use of your service into doubt.