Crazy Promotions


#1

Hi,
I understand the use of promotions and discounts to get new customers, but why give things away? The last two <$10 hosting specials don’t really make any sense to me as it appears that the DH business model is already working. Is $6/month really a struggle for someone to pay to get web hosting?
Thanks,
John


#2

It’s all about acquiring customers. It costs money to get and retain customers, but if you do it right, you get their repeat business, plus word of mouth. A crazy promotion is just that - promotion. They want more customers, and some people will jump at the chance to get bargain hosting. For some people, a $100 outlay for a year’s worth of hosting is a show-stopper.

This current promotion catches my eye because it’s more like “Register a domain, get a year’s hosting FREE.”

-Scott