If you’re in UK, try setting up a meeting with either BusinessLink, or a free consultation with an accountant or solicitor. It’s important that when you phone up to book a consultation, that you ask if they have experience in web design/web dev business. If not, their information might be too generic for you.
They might even be able to put you in contact with a “mentor” in the industry.
The main things to focus on are your target market - go into the meeting knowing who you want to target, and the kind of things they want. The professionals can then give you relevant advice.
As other people have suggested, customers are golden in your decision making process. Try putting together a questionnaire to send to your existing/previous clients. Try to ascetain such things as:
- Their industry
- How much they value a web presence
- How much they know about the internet as a marketing tool
- How much they originally felt a sensible amount to spend on a website (ie before they had one).
- How much they now believe to be a sensible amount to spend on a website (now they see the benefits of having one).
This information should be great for you as it’s directly from YOUR target audience. Nothing you can ever be told could be more valuable - the results are only circumstantial to you.
Hope this helps :o)