Currently I’m working with Dreamhost’s announcement list becuase it allows me to use my own templates for composing html mail, a feature I couldn’t get easily with MailChimp.
Mail Chimp does have one nice feature, however:
- You can add additional fields in the sign up form or by later editing the data, then using the values of these fields you can segment your mailing list, sending out email to only a part of the list.
Thus you can do things like this:
Send your wholesale customers a link to the wholesale catalog, your retail customers a link to the retail catalog.
Target customers who bought a particular product with care information about that product
Split your list into two chunks and send different emails to them to see which works better.
I think this would be a fairly simple thing to do.