Oh, not at all, as a matter of fact I don’t really like the album, I just do what it tells me in the cracks and pops between songs!
Yes, being able to communicate on what I call an organic level means a lot and is becoming more and more rare, not just in business/customer relationships (though that’s where it’s missing the most, it seems) but in general. To be able to just be natural with each other, to be able to come out and say “We did some things wrong and it fell apart, but we now know some things we can do to make things better” as Dreamhost famously did in their blog is one instance of this.
Another instance is with my “Conversations with Mike” in which he addressed my concernes with Dreamhost. He was completey honest and never used anything but a natural, NORMAL conversational style of speaking. He didn’t hide behind corp speak, he DID NOT talk to me in that usual brief, reserved manner that says “I want to say as little as possible because I am trying to cover things up”. That’s putting it in an overly simplified manner, but I would imagine most will know what I’m saying, no?
I guess another keyword I’ll throw out there is “official”. I don’t like the way most companies communicate in an overly “official” tone. They are people too, so why can’t they just act like it and drop the wall? This world has let this kind of BS get way out of control, and Dreamhost is one, tiny (relatively speaking) little company that’s making the world more to my liking within this regard so I would love to be able to support them with my spending choices.